I'm Alex, a product designer who builds.

I help businesses build better products. I overthink them so customers don’t have to. Off the clock, I’m still building, usually something for the people I love.

Let's Connect

Front-Line Restaurant Operations

Chili’s

Redesigning the iOS platform that 50,000 team members rely on for daily order management

Building Effortlessly with Reusable Components

Chick-fil-A

Enabling non-technical users to build brand aligned employee portals and streamline restaurant operations.

A collage of the component library: accordions, section headers, expandable and action cards, and staff contact cards

Last Man Standing (opens in a new tab)

Personal Project

A centralized hub to manage my NFL Survivor League.

Visualize Everything

Personal Project

Visualize any subject through an interactive timeline of key events.

Client experience

Checkout Optimization

Chili’s

Streamlining the digital checkout experience for an international restaurant chain through user-centered design principles.

The redesigned cart open on a laptop, showing an order with add-on suggestions, a redeemed reward and the running total

Turning Constraints into Strengths

Legends

Designing a white-label e-commerce solution for public and private clubs (golf, tennis, maritime)

Select Color

Select Font

Sweaters

Shop sweaters that range from timeless essentials to bold, standout designs.

See Project

Trust through Transparency

EōS Fitness

Designing a transparent onboarding experience that drives engagement and boosts revenue among online prospects.

Principles guiding my work

Learned from others

Steal like an artist: Copy great products to learn how to think.
Simplicity isn’t decorative: It’s the result of rigorous thinking and care.
Feedback drives success: Feedback loops and design critiques are crucial to success.

testimonials

The speed at which he is able to come up with new ideas and approaches - even coming prepared with 3 or more options for the team to review - is extremely impressive.
Alex helped our team take very complex ideas and strategies to market quicker than we have ever done in the past.

HenryEngineering Lead at Flatfile

I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding project.
Alex is the most organized designer I’ve ever worked with.

MonicaProject Manager at Credera

I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project.
As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research.

AnnaSr. UX Researcher at Credera

Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines.
His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.

EmilyContent Strategist at Stripe

The way he creates a safe & respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.

MelissaDesign Leader at Caylent

Alex is skilled in crafting exceptional experience design solutions. He has a rare ability to evaluate content, define hierarchies, and find relevance in supporting documentation and deliverables.

KevinContent Strategy Director at Credera

The speed at which he is able to come up with new ideas and approaches - even coming prepared with 3 or more options for the team to review - is extremely impressive.
Alex helped our team take very complex ideas and strategies to market quicker than we have ever done in the past.

HenryEngineering Lead at Flatfile

I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding project.
Alex is the most organized designer I’ve ever worked with.

MonicaProject Manager at Credera

I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project.
As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research.

AnnaSr. UX Researcher at Credera

Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines.
His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.

EmilyContent Strategist at Stripe

The way he creates a safe & respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.

MelissaDesign Leader at Caylent

Alex is skilled in crafting exceptional experience design solutions. He has a rare ability to evaluate content, define hierarchies, and find relevance in supporting documentation and deliverables.

KevinContent Strategy Director at Credera

The speed at which he is able to come up with new ideas and approaches - even coming prepared with 3 or more options for the team to review - is extremely impressive.
Alex helped our team take very complex ideas and strategies to market quicker than we have ever done in the past.

HenryEngineering Lead at Flatfile

I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding project.
Alex is the most organized designer I’ve ever worked with.

MonicaProject Manager at Credera

I had the pleasure of working with Alex on the re-design of a point of sale tablet system for a national restaurant chain—a complex and demanding project.
As the lead designer, Alex was truly the engine behind our success, playing a pivotal role in both the design and the in-depth user research.

AnnaSr. UX Researcher at Credera

Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines.
His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.

EmilyContent Strategist at Stripe

The way he creates a safe & respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.

MelissaDesign Leader at Caylent

Alex is skilled in crafting exceptional experience design solutions. He has a rare ability to evaluate content, define hierarchies, and find relevance in supporting documentation and deliverables.

KevinContent Strategy Director at Credera

In a sentence

I'm a podcast-addicted, coffee-loving workaholic who loves designing digital experiences with other creative minds

In letters

INFJ

16 Personalities

Read

Feeling Grateful

At length

In the beginning..

I was born and raised in Los Angeles, CA. I graduated from the University of Arizona with a degree in Economics.

In college, I bootstrapped a business called TimeStamp. TimeStamp is a time capsule service where customers send us a letter to themselves and we return it to their doorstep 5 years in the future.

What I used to do

Coaching strength and conditioning was my first passion. I coached youth and collegiate sports teams in the public and private sector. I obsessed over the art of coaching and was fortunate to earn years of training and mentorship from industry-renowned coaches, even earning my CSCS certification with no formal education in kinesiology.

And then..

My love and curiosity for design surpassed my ambitions as a strength coach. While in pursuit of designing the best customer experience for TimeStamp, I discovered the world of UX strategy and design.

I taught myself everything I could about experience design and designed websites & apps as a freelance designer. 2 years later, I joined Credera as full time designer.

What I do now

I design consumer-facing products and enterprise software. I love immersing myself in a complex design challenges, learning everything I can about a subject, and crafting creative solutions to make the complex feel intuitive.

Favorite books