Alex Nourani
I'm a senior product designer at Credera leading design teams and crafting intuitive digital experiences.
Projects
COMPONENT LIBRARY
Building Effortlessly with Reusable Components
Designing an experience for non-technical franchise managers to build employee portals to help streamline restaurant operations.
Results
A comprehensive library of brand aligned components and reusable page templates with drag and drop functionality.
HEALTH & FITNESS
Trust through Transparency
Redesigning a large corporate gym's online guest experience by adding transparency to increase revenue from online transactions
Blue memberships include
Free Welcome Workout
Free Personal Training Session
Access to all locations
Access to all group classes
Access to all group classes
Sign-up CONVERSIONs
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CLIENT Experience
E-COMMERCE OPTIMIZATION
WHITE LABEL DESIGN
Turning Constraints into Strengths
Designing a white-label e-commerce solution for public and private clubs (golf, tennis, maritime)
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COMING SOON
PERSONAL PROJECT
What if Timelines were Authentic
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Born August 23,1978
Philadelphia, PA
2021
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Super long message
Testimonials
"The speed at which he is able to come up with new ideas and approaches - even at times coming prepared with 3 or more options for the team to review - is extremely impressive."
"Collaborating with Alex in designs was some of the most fun I've had with work, even in the very challenging scenarios of late-night slogs to meet intense deadlines."
“I cannot give him enough high praise for the quality, creativity, organization, and professional skills on a complex and demanding client project.”
"His tenacious and positive attitude really made a giant difference in helping me, as a teammate, keep my mental and energy up to continue being productive and effective.
“The way he creates a safe a respectful team environment is commendable. His contributions have been essential in creating a workspace where everyone feels valued and cared for.”
“Alex is the most organized designer I’ve ever worked with - he puts in the extra mile to create excellent PDF explainers that can be passed around the business for review and are extremely useful for design dev requirements.”
“..Because of his commitment to delivering the best possible result to the client, he accomplished so much more than we were expecting during his short time on the project.”
“..Alex has helped our team take very complex ideas and strategies to market quicker than we have ever done in the past...”
“His expertise, coupled with a confident disposition, contributed to his rapid recognition as a subject matter expert"
"Alex always brings a positive attitude a kind heart to his client work as well as with other teammates"
“Alex is skilled in crafting exceptional experience design solutions that are driven by insights and benefit people and businesses. He has a rare ability to evaluate content, define hierarchies, and find relevance in supporting documentation and deliverables.”
"You thought of what we needed before we thought to ask for it."
Get to Know Me
INFJ
IN LETTERS
I'm a podcast-addicted, over-thinking, coffee-loving workaholic who loves designing digital experiences with other creative minds
IN A SENTENCE
AT LENGTH
In the beginning..
I was born and raised in Los Angeles, CA. I graduated from the University of Arizona with a degree in Economics.
In college, I bootstrapped a business called TimeStamp. TimeStamp is a time capsule service where customers send us a letter to themselves and we return it to their doorstep 5 years in the future.
What I used to do
Coaching strength and conditioning was my first passion. I was coaching youth and collegiate sports teams in the public and private sector. I obsessed over the art of coaching and was fortunate to earn years of training and mentorship from industry-renowned coaches, even earning my CSCS certification with no formal education in kinesiology.
And then..
Eventually, my love and curiosity for design surpassed my ambitions as a strength and conditioning coach. While in pursuit of designing the best customer experience for TimeStamp, I discovered the world of UX strategy and design.
From there, I taught myself everything I could about the design process and strategies. I started building websites for freelance clients in my free time. After building a half decent design portfolio, I joined Credera as full time designer.
What I do now
I help businesses create and evolve their user experience strategy and design.
The Essential Wooden
Steve Jamison
Shoedog
Phil Knight
Four Thousand Weeks
Oliver Burkeman
This is Marketing
Seth Godin
Steal Like an Artist
Austin Kleon
The Creative Act
Rick Rubin
The Essential Wooden
Steve Jamison
Shoedog
Phil Knight
Four Thousand Weeks
Oliver Burkeman
This is Marketing
Seth Godin
Steal Like an Artist
Austin Kleon
The Creative Act
Rick Rubin
FAVORITE BOOKS
FUN FACTS
8 things you don't need to know
I'm a Swiss citizen
I attended Seth Godin's altMBA (cohort 35)
I worked on farm on the border of Sweden and Norway
I coached strength and conditioning to individuals and teams of 50+ athletes
I used to sell printer ink to the military
I can speak and understand French
I'm obsessed with timelines
YouTube is my preferred learning platform