Selecting an order method and entering an address or zip code are heavily related to each other. A dynamic page that responds to the user's order method is a seamless way to reduce clicks and streamline OUF.

Some features added more friction than value to users. Two examples of this are the restaurant details on each restaurant location card and the "use current location" button for delivery orders.

Minimizing the distance a user’s mouse or finger travels to click a button enhances the speed of interactions, reduces user effort, and makes the interface more intuitive and user-friendly

This solved the most common user complaint of losing their place when engaging with the cart. By evolving the cart into a drawer, users can seamlessly engage with their cart without being pulled away from their flow.

Users want to see available rewards directly in cart so they can maximize savings and make informed purchasing decisions. This visibility promotes reward usage, enhances customer satisfaction, and boosts loyalty to the service.

User feedback suggests users actually desire a personalized upsell experience when it aligns with their preferences, recommending relevant products. This tailored approach leads to high spending and introduces users to new menu items.